Last week in SEO – 10 July

by Anonymous (not verified)

Mon, 10/07/2017 - 10:52

Here's a quick roundup of what's been happening in SEO over the last week.

"The Google”
Google is launching a new feature in the new AdWords interface which will create dynamic search ads as groups in standard campaigns. As we all know, SEO loves "The Google", so keeping in the know about what Google is doing is not only interesting for the individual but plays a role in terms of business.

As stated in last week's SEO roundup, Google made the news for some not so great things recently and has been fined a staggering $2.7 billion. Yes, $2.7 billion. And their next fine could be even bigger for Android violations.
We’ll keep you posted!

SEO is not only for big business
People have this misconception that SEO is only suited to big businesses; this article gives a nice understanding of the basics (and only the basics) of what we do and how SEO can benefit any size business. Ask anyone in the industry and they’ll tell you SEO is important for any businesses looking to get a competitive edge.

The 5 most popular reasons SEO agencies get fired
Client retention is of utmost importance when it comes to any business. These are the five most popular reasons why clients fire their SEO agency and how to avoid it happening to you. Clearly, Rogerwilco has an understanding of these, which is why we constantly monitor and maintain relationships in order to retain our valuable clients.

What’s next?
Within the world of Search Engine Optimisation, it’s important to keep up to date with the latest tools, tricks, programs and methods. It’s also important to keep in line with the latest trends because if you fall behind, the client falls behind. Rogerwilco is ahead of the curve and firmly believes in working smart. This article highlights five of the top trends for 2017.

Mobile first index... this is big news
The Google has issued a statement that it is implementing a new mobile-first index, which means Google will rank search results based on the mobile version of content. This includes results that are shown to desktop users.